Privacy Policy
This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from https://charmingxcart.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including data about your web browser, IP address, time zone, and some cookies that may be installed. Additionally, as you navigate the Site, we gather information about the pages you view, the referral sources (such as search terms or websites), and how you interact with our content. This automatically collected information is referred to as “Device Information.”
We collect Device Information using the following technologies:
“Cookies” – These are data files placed on your device or computer, often containing an anonymous unique identifier. You can learn more about cookies and how to manage or disable them at http://www.allaboutcookies.org.
“Log files” – These track activity on the Site and collect information such as your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
“Web beacons,” “tags,” and “pixels” – These are digital tools used to understand how you browse and engage with the Site.
In addition, when you make a purchase or attempt to place an order, we collect details such as your name, billing and shipping addresses, payment method, email address, and phone number. We refer to this as “Order Information.”
When we use the term “Personal Information” in this policy, it includes both Device Information and Order Information.
HOW WE USE YOUR PERSONAL INFORMATION
We use the Order Information to:
Process and fulfill any purchases made through the Site (including payment handling, shipping, and order confirmations);
Communicate with you;
Screen orders for risk or fraud;
Provide updates, marketing, or promotions in line with your preferences.
We use Device Information to:
Help identify fraud or security threats (specifically via your IP address);
Improve our website functionality and performance;
Analyze user behavior to evaluate marketing efforts and optimize customer experience.
SHARING YOUR PERSONAL INFORMATION
We may share your Personal Information with third parties that assist us in operating the Site. For example, we use Google Analytics to understand visitor behavior and interaction on our website. You can read about how Google handles your information here: https://www.google.com/intl/en/policies/privacy/.
To opt out of Google Analytics: https://tools.google.com/dlpage/gaoptout
Additionally, we may disclose your Personal Information to comply with applicable laws and regulations, respond to legal requests (such as subpoenas or warrants), or protect our legal rights.
BEHAVIORAL ADVERTISING
As described, we use your Personal Information to provide targeted advertising or marketing communications that may interest you. Learn more about how targeted advertising works by visiting the Network Advertising Initiative (NAI):
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out of targeted advertising at the following platforms:
Facebook – https://www.facebook.com/settings/?tab=ads
Bing – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
To opt out of many of these services in one place, visit: http://optout.aboutads.info
MOBILE DATA USE
We do not share mobile phone information with third parties for marketing purposes. All mobile-related data, including opt-in details for text messages, is kept strictly for operational use (such as order updates). CharmingXCart mobile messaging will only be used for essential communications.
DO NOT TRACK
Please note that we do not change our Site’s data collection practices when we detect a Do Not Track signal from your browser.
YOUR RIGHTS (FOR EUROPEAN RESIDENTS)
If you are a resident of the European Union, you have the right to access any personal information we hold about you and to request its correction, update, or deletion. To exercise this right, please contact us using the information provided below.
We process your information to fulfill contracts (such as completing orders), and for legitimate business interests. Please also note that your data may be transferred outside of Europe, including to countries like the United States or Canada.
DATA RETENTION
When you place an order through the Site, we retain your Order Information in our records unless and until you ask us to delete it.
CHANGES TO THIS POLICY
We may update this Privacy Policy periodically to reflect changes in our practices or for legal and regulatory reasons. Updates will be posted on this page.
CONTACT US
If you have questions, requests, or complaints about this Privacy Policy, you may contact us via:
📧 Email: [email protected]
📍 Address: Unit 3, 12 High St, London SW19 5EG